Below is a live walkthrough using actual marketing data from Birch Hill Inn in Center Harbor, NH. This is exactly what you get when you upload your data.
Data used with permission. Analysis runs in under 60 seconds.
Headwaters ran a marketing mix model on Birch Hill Inn's data. Here is the channel contribution breakdown — which percentage of their booking revenue can be attributed to each marketing channel.
"We were spending $4,400 a month across Google, Facebook, and TripAdvisor. We had no idea which one was filling our rooms and which one was burning money."
— Birch Hill Inn, Center Harbor NH
Cut Facebook spend by 75%. It was consuming a significant budget share while driving less than 4% of bookings.
Moved the freed budget into Google Search and email. The model confirmed these had the highest return per dollar spent.
Monitored the next season. Ran Headwaters again at end of season to validate the decision.
"Finished the season with the same booking volume and spent $1,200 less per month on marketing."
The chart below shows Birch Hill Inn's actual monthly bookings (solid line) vs. what the Headwaters model predicted (dashed line). The closer these lines are, the more reliable the attribution analysis.
Upload your marketing spend and booking data. Headwaters runs your model in under 60 seconds. You'll know exactly which channels are working.
Get Access to Headwaters — $297 →Founding member price. First 25 seats only. 30-day money-back guarantee.