Marketing Mix Modeling for Tourism & Hospitality

Find out which marketing channels are actually driving your bookings.

Headwaters is a marketing mix modeling tool built for tourism and hospitality businesses. Upload your data. See the truth.

Try with sample data → Get Access — $297/year →

Founding member price — first 25 seats only. Full price $497/year.

Real Result

From guessing to knowing — in one season.

"We were spending $4,400 a month across Google, Facebook, and TripAdvisor. We had no idea which one was filling our rooms and which one was burning money."

— Birch Hill Inn, Center Harbor NH

What Headwaters showed: Google Search was driving 71% of booking revenue. Facebook was contributing less than 4%.

The decision: Cut Facebook spend by 75%, moved the budget to search and email.

"We finished the season with the same booking volume and spent $1,200 less per month on marketing."

Channel Contribution Analysis
Birch Hill Inn · Summer 2024 Season
Google Search 71%
TripAdvisor 19%
Email 6%
Facebook 4%
Source: Headwaters analysis · Summer 2024

How It Works

Three steps from data to decision.

1

Upload your data

Export your marketing spend by channel and your booking or revenue numbers by week or month. We provide a CSV template so you know exactly what format to use.

2

Run the model

Headwaters runs a marketing mix model on your data in under 60 seconds. No technical setup. No waiting on an analyst. Upload and go.

3

See your channel attribution

You get a clear visual breakdown showing exactly which channels drove your bookings — and which ones didn't. Use it to make your next budget decision with confidence.

Pricing

One straightforward price. One clear outcome.

Founding Member
Annual Access
$297 /year
Was $497 — first 25 seats only
Upload your own marketing data
Full channel attribution analysis
Season-over-season comparison
CSV data template included
15-minute onboarding call with Matthew
Get Access Now →
Full Price
$497 /year
Available after the founding cohort of 25 closes.
Upload your own marketing data
Full channel attribution analysis
Season-over-season comparison
CSV data template included
Not yet available
🛡

30-day money-back guarantee. If Headwaters doesn't show you something actionable about your marketing in the first 30 days, we'll refund every dollar. No questions asked.

FAQ

Common questions.

What data do I need?
A CSV with your marketing spend by channel and your booking or revenue numbers by week or month. We provide a template so you know exactly how to format it before you upload anything.
How long does it take?
Under 60 seconds once your data is uploaded. The model runs automatically — no waiting, no back and forth with an analyst.
What if I need help?
Email matt@matthewalighieri.com or book a call at calendly.com/matthewalighieri/30min. Every founding member gets a 15-minute onboarding call included.
Do I need to be technical to use this?
No. If you can open a spreadsheet and save a CSV file, you can use Headwaters. We provide a data template so you know exactly what to fill in. The model runs automatically — no code, no setup, no analyst required. Your 15-minute onboarding call walks you through the whole thing.
Is my data secure?
Yes. Your data is only used to run your model and is never shared with third parties. You upload a CSV with your marketing spend and booking numbers — no customer data, no passwords, no integrations required. You are always in control of what you share.